- Crucial just terminated about a third of its staff members.
- Most of the personnel labored in the hardware and gross sales divisions.
- This is a different setback for the beleaguered company through a extremely rocky 2018.
According to Bloomberg, smartphone maker Crucial just terminated about 30 % of its staff members.
An Crucial spokesperson verified the cuts in an e mail to Bloomberg. The e mail claimed:
“This has been a hard conclusion to make. We are extremely sorry for the impact on our colleagues who are leaving the company and are executing every thing we can to help them with their foreseeable future careers. We are confident that our sharpened product focus will help us deliver a truly video game-changing buyer product.”
An anonymous resource common with the layoffs told Bloomberg the cuts happened mainly among the hardware and gross sales staff members.
This is nonetheless a different troubling growth for Crucial, which has had a extremely rocky 2018. Just after gross sales of the company’s lone smartphone product — the Crucial Phone — failed to make waves, the company canceled its options for a follow-up and reportedly started out hunting to provide the company off.
On the other hand, a new report implies Crucial has a new product in the performs which could or could not be a regular smartphone. The supposedly AI-centric device will reportedly be extremely distinctive from something we’ve earlier observed and could make an overall look at CES 2019 in January.
Up coming: There could be a new, extremely ambitious Crucial device shown at CES 2019